EBS Case Study: AI Short-Form Automation for a Public Broadcaster

The Reality of Running Video Content as an Enterprise Team

The single most important trend in digital marketing and social media right now is short-form content.
Short-form video on YouTube Shorts, Instagram Reels, TikTok, and similar platforms doesn't just spread brand awareness — it drives new audience acquisition and lifts engagement, which is why so many companies and creators are paying attention.

The problem, however, is the process of repurposing long-running videos into short-form content.
Finding the standout moments in a video, cutting the clips, and layering on captions and titles takes far more time and manpower than you'd expect.
As a result, plenty of great source footage never gets reborn as short-form video — and never gets the chance to become viral content.

EBS, South Korea's public educational broadcaster, was wrestling with exactly this problem.
EBS holds an enormous library of educational documentaries and programs, but its traditional editing workflow simply couldn't keep up with turning them into short-form content for a wider audience.

Even though the broadcaster wanted to reach more viewers, the resources required to produce short-form video kept getting in the way.

Partnering with EBS to Build an AI Short-Form Automation Solution

EBS is South Korea's flagship education channel, with a long track record of producing trusted educational content and documentaries — and a rock-solid brand in the knowledge and culture space.

Historically, EBS focused on long-form content as the vehicle for delivering new knowledge and information with accuracy and credibility.

But as short-form video took over, converting that massive video library into short clips to win over new audiences became a mission-critical challenge.

That's where FikaClip came in: we partnered with EBS to develop an AI short-form model tailored to the character of its channels.

Throughout development, our number-one focus was simple: how do we solve the problems enterprise customers already have?

Most of these customers own a deep catalog of high-quality video, yet lack the time and staff to repurpose it into short-form and grow it into viral content.

To solve that, FikaClip built the solution around the following capabilities.

Automatically generate multiple Shorts from a single long-form video

From one long-running video, FikaClip can automatically produce multiple short-form clips in a single pass. Because several versions are generated at once, channel operations become dramatically more efficient and editing time drops significantly.

AI automatically extracts the highlight moments

The AI analyzes the footage for its most compelling scenes, splits the cuts automatically, and extracts the moments best suited to short-form. That means anyone can produce high-quality Shorts with ease — and give every piece of content a better shot at going viral.

Brand identity (watermark, fonts, colors) applied automatically

Watermarks, CTAs (calls to action), fonts, colors — every element of a company's brand identity is applied to every short-form video automatically. That keeps the brand image consistent across all content and maximizes the impact of corporate video marketing.

From there, we ran A/B tests against EBS's vast documentary catalog, which allowed us to refine the AI auto-editing model into something far more precise and optimized.

The end result: an AI auto-editing solution that reliably transforms long educational content into effective short-form video.

EBS on Adopting FikaClip's AI Short-Form Solution

1. "Shorts made with FikaClip deliver so much bang for the buck — it's far more efficient than our old production process."

After adopting FikaClip's AI short-form auto-editing solution, EBS told us the results were extremely satisfying from an ROI (return on investment) standpoint.

Previously, editors had to hand-pick scenes, split the cuts, and add captions and effects themselves — a serious time sink. With FikaClip, AI automates that entire pipeline, dramatically reducing unnecessary editing labor and hours.

👉 The outcome: EBS could produce and distribute far more short-form content with the same resources, and its return on investment improved visibly.

2. "The analytics surfaced insights fresh enough that we wanted to share them with other teams."

Enterprise customers receive a short-form data analysis report.
The report covers the following areas.

• Short-form performance analysis: key metrics such as views, watch time, and engagement rate

• Performance insight report: analysis of the most-produced topics, the categories with the highest average views, and more

• High-performing topic discovery: e.g., confirming that topics tapping into viewers' fundamental drives tend to rack up the highest views

Through this analysis, EBS was able to pinpoint which content types perform best — and, in their words, came away with fresh insights for their content strategy.

Through this partnership with EBS, the Fikad team built a proven playbook for efficiently repurposing the video assets of educational and public institutions into short-form content.

Building on this, we plan to expand beyond public-sector content to partner with private media companies, streaming services, education platforms, large enterprises, brands, and news organizations alike.